The Client
Reaching every person. Rescuing every child.
ZOE International is a global organization dedicated to combating human trafficking. They work in partnership with national and local governments, NGOs, and law enforcement across multiple countries including Thailand, the USA, Australia, Japan, and Mexico. In addition to rescuing and restoring the lives of hundreds of children, ZOE is also actively involved in sharing the message of Christ. ZOE approached our agency in need of a complete website redesign that aligned with their bold new branding and imagery. The primary goal of the project was to enhance their online presence and increase donor engagement to help fund their global mission.
The Challenge
Driving more action to donations on their website.
ZOE’s existing website did not reflect the urgency and scale of their mission or the strength of their new visual identity. The site needed a design that would emotionally connect with visitors, communicate impact clearly, and drive action—particularly through increased donations. Additionally, the website needed to accommodate the scope of their international work while remaining user-friendly and visually cohesive.
The Solution
Compelling storytelling and clear calls to action.
We implemented a full redesign of the ZOE International website, integrating their new bold branding and impactful imagery throughout. The design strategy focused on compelling storytelling, intuitive navigation, and clear calls to action. We prioritized creating a responsive, modern layout that highlights their mission, showcases success stories, and makes it easy for users to donate or get involved. The updated site also better communicates the global scope of ZOE’s operations while maintaining consistency across all pages.
The Results
Bold design and imagery that reflects ZOE’s powerful mission.
The new website at gozoe.org is a visually compelling and strategically designed platform that effectively reflects ZOE International’s powerful mission. With a fresh, bold design and streamlined user experience, the site is now better equipped to engage supporters, communicate impact, and encourage donations. Since launch, the website has received positive feedback from stakeholders and supporters, positioning ZOE to grow its reach and deepen its impact worldwide.
