The Client
Attract the Coolest Birds Around
COOL BIRDS is a specialty wild bird seed company on a mission to help backyard bird enthusiasts attract unique and colorful bird species—from chickadees to cardinals. Whether users are avid bird watchers or casual nature lovers, COOL BIRDS aims to turn any backyard into the ultimate bird hangout.
The Challenge
Designing a Fun, Engaging, and User-friendly Website
COOL BIRDS approached us to transform their basic two-page website into a full-fledged e-commerce experience aligned with a fresh rebrand. The primary challenge was to make the site more interactive and informative—specifically helping users identify the right bird seed based on the birds native to their region.
The Solution
Interactive & Educational
To create a fun, educational, and user-centric experience, we designed an interactive U.S. map allowing users to select their region and receive customized seed recommendations based on local bird species. The new site was built with e-commerce functionality, engaging visuals, and playful branding that supports both learning and shopping.
The Results
User & Bird-friendly
The rebranded website is now a dynamic, bird-friendly destination featuring interactive tools, educational content, and seamless product discovery. It not only drives user engagement through regional bird seed matching but also positions COOL BIRDS as a go-to brand for backyard birding enthusiasts.
