The Client
Delivering Hope to Children and Families
Children’s Hunger Fund is a nonprofit organization dedicated to delivering hope to suffering children by equipping local churches for gospel-centered mercy ministry. Their impact is made through initiatives such as the Food Pack Program, Poverty Encounter experience, Virtual Food Packing, volunteering opportunities, Project Food Coin, and more.
The Challenge
Redesigning a Website and Increasing User Engagement
Children’s Hunger Fund approached us to redesign their website in order to refresh their branding and enhance the overall user experience. The primary challenge was determining how to clearly communicate and showcase the wide variety of initiatives they offer, all while driving increased user engagement and online donations.
The Solution
Improving Supporter Experience and Engagement
To solve this, we developed a refreshed website experience with a clean and engaging design. We incorporated bright colors, playful shapes, and powerful imagery of children and volunteers to create an emotional and visually appealing journey for users. The site was structured to clearly highlight each initiative, making it easier for users to explore different ways to get involved.
The Results
A Refreshed Website Experience
The redesigned website successfully elevated Children’s Hunger Fund’s brand presence and made it easier for users to connect with their mission. The improved layout and engaging visuals helped increase engagement with key programs and contributed to a more intuitive and inspiring giving experience for supporters.
