The Client
Accelerated Banking is a proven provider of financial consulting services that helps homeowners pay off their mortgages and plan for retirement. Aiming to grow the business, the team at Accelerated Banking approached us in a state of distress. In fact, they told us their marketing program “was in shambles.”
With a low return on ad spend (ROAS) at the time, they were struggling to reach their target audience as effectively as they needed to. In addition, some of their campaigns were even losing money. Accelerated Banking’s goal was to achieve at least 5 times return on ad spend–and we were up to the challenge.

The Challenge
Our team started by analyzing the issues– we uncovered that Accelerated Banking was experiencing several problems with their digital advertising efforts:

The PWI Strategy
To address these challenges, we developed a comprehensive plan focused on optimizing every aspect of Accelerated Banking’s campaigns. Our approach, tailored specifically for our client, involved several steps:
Implementation
The implementation of our strategy for Accelerated Banking was multi-phase:

The Results
To put it simply, Accelerated Banking was thrilled with the results:

Conclusion
In just a few months, our team successfully transformed digital advertising efforts for Accelerated Banking.
By focusing on audience customization, KPI analysis, frequency tuning, comprehensive campaign strategy, and continuous improvement – we were able to triple our client’s return on ad spend (ROAS). Accelerated Banking closed more leads and grew their business at a faster rate than expected–and the sales funnel became more visible than ever before.
We’re highlighting this case because it truly showcases the value of a personalized approach to digital marketing, especially in an advertising landscape as competitive as today’s. At Project World Impact, we believe this individual touch makes all the difference.

Other Case Studies
Check out some of our other client case studies.