IAU wanted to increase interest in their program by expanding their online presence. PWI created a strategy that increased the backlinks on IAU’s website from 1,200 to 6,000. Additionally, through PWI’s SEO analytics, IAU’s website experienced more than a 100% increase in traffic from 4,000 visitors to 10,000 visitors in just one year. The IAU website is now ranked first on web searches for 11 different words and is ranked for more than 120 words.