Defender needed a plan to increase market awareness of their organization and optimize key terms on their site for web searches. PWI optimized Defender’s website for web searches for the words “install ADT” and “security systems,” resulting in a significant increase in awareness about the company and a boost in traffic to the website.


Defender was growing at a fast rate and needed to quickly hire new quality sales people. PWI created a marketing strategy that helped Defender hire 1,000 new inside sales people within a quarter through the Defender website.